New ‘Skin Panels’ display stand

Nuevo expositor 'Skin Panels'

At Fiora, we want our potential customers to have direct access to our products, so that they can see their colours, touch their textures and can interact with them. There is no doubt that this improves the shopping experience in a decisive way and facilitates decision-making.

For this reason, we have always tried to help our distributors with the display of our collections in their retail outlets, either as separate, individual products, or in the form of fiorisations. We have also designed product samplers, and display stands for samples and for products, with the aim of reinforcing their marketing efforts.

To the same end, we have developed a new ‘Skin Panels’ display stand. Its dimensions are 60 x 180 cm and it is designed to accommodate 10 panel samples with the different textures in which they are available: Slate, Lineas, Ninfa, Oak, Bricks, Rustica, Rosas, Stucco, Saco and Liso.

If you are already displaying our panels in your retail outlet, please contact your local agent, who will provide you with the information you need.

The customers are centre stage for the third Fiora Brand Day


How often have you felt that the rhythm of everyday life does not leave you time to think? It’s the routine; it doesn’t leave much room for improvisation. The daily obligations define your agenda, and it seems that inertia wants to direct your steps. That’s why it’s very important not to be just carried along by the tide, but to establish mechanisms that allow you to regain control, to pause and be calm.

At Fiora, being aware of this need, we decided to organise an annual day of working differently. A special day, dedicated to the Fiora brand. It was to be a day to think about and discuss its present and its future, its needs and values; a few hours of coexistence, to speak freely, to express our opinions and listen to each other, and so to make the best possible decisions. And it was such a good experience that last Friday 9 October we celebrated the third edition of Fiora Brand Day.

As on previous occasions, we met at the Hotel Viura, in the village of Villabuena de Álava. We enjoyed the company and advice of our colleagues from the agency Contrabriefing and also the presence of a reputed consultant: Eugenio Palomero, one of the leading figures in financial marketing, services marketing and management skills in Spain.

At the end of the day, we were very pleased with the results, and reaffirmed the need to promote the values of the Fiora service to its customers in our communication: everything that goes on behind the making of each of our shower trays, panels, radiators or pieces of bathroom furniture, which is a lot. The 5 year guarantee, the professional staff waiting to assist you in your own language, the wide range of options for the customisation of our products both in terms of sizes and also in textures and colours… The effort that we make every day to ensure that we attain the standards that our customers deserve.

This is something that we should not just say, but that we also have to prove. And so we carry on working!