IDEO BAIN. An indispensable trade show for the French market

After 5 intense days in Paris we want to make an assessment of the Ideo Bain trade show. In general we are very happy with how the trade show went. The days with the highest attendance were Tuesday, Wednesday and Thursday. Visitors mainly from France and from other countries with French influence such as Guianas, Réunion, Morocco and Tunisia. Our French commercial team was able to deal with the more than 400 visitors who came to our stand. Ideo Bain also left us with a good taste in the mouth thanks to the great reception of the Fiora novelties presented at the trade show. MAKING OAK was liked because of its elegance, as was the new VENEZIA texture, available on our wall panels, Skin Panels. The new CELSIUS radiators were also well received due to the novelty in textures and their easy installation. And the new TRACE shower trays, which are still in development, also caused surprise and left a great impression.

In short, days of intense work but indispensable to continue developing our brand, Fiora, in the French market.

CERSAIE 2017. A fantastic experience in Pavilion 21

From the 24th to the 28th of September a new edition of CESAIE was held. For Fiora, this edition has undoubtedly been the best, for several reasons.

Fiora was in Pavilion 21, the most prestigious one at the trade show and where the most important brands were to be found, something which was well noted. We received more than 300 visits from Italian clients and also from the rest of Europe, albeit to a lesser extent. We were also able to establish new contacts with architects, designers and decorators, some of whom are very interesting indeed.

This year we also presented several new products at the trade show. And the Italian commercial team was working 100% in the stand attending to the clients and giving detailed presentations of Fiora’s latest products. We would like to take this opportunity to reiterate our thanks to the whole team.

In short, CERSAIE 2017 has left a great taste in our mouths and we are already looking forward to next year.