The Royo Group international holding company, the leading operator in Spain and one of the leading companies in Europe in the bathroom furniture sector, has added Fiora to the group. Fiora is the European leader in the resin shower tray market, with positioning in the high-end segment of the market based on the strength of its brand, innovation, the quality of its products and designs, and the excellence of its production and its customer service.
The incorporation of Fiora to the Royo international is perfectly in line with the holding company’s international strategy to grow in new markets, extend its leadership to other product categories and continue to improve service to its customers.
The sales networks of Royo and Fiora will continue to operate independently, due to the difference in market positioning of both brands, though this will not prevent us from taking advantage of common synergies to boost sales growth. Fiora’s central facilities are in Nájera, where manufacturing will remain, and comprise a total of 26,000 m2, equipped with the most modern technologies in a plant that is self-sufficient in most of its production processes.
The new Royo Group international holding company was created from the partnership between the Royo family, founders and owners of the Royo Group, with more than 45 years of history and H.I.G. Capital, one of the leading private equity investors in medium-sized companies in Europe and America. This new group aims to consolidate its position in the European bathroom products market and accelerate its internationalization with the aim of becoming the leading independent company in the European bathroom sector.
Royo Group has factories in Spain, Poland, and Mexico, commercial subsidiaries in the United States and India, and operates in more than 60 countries on five continents. The group’s turnover after the integration of Fiora will exceed 120 million euros.
The entire Fiora team is very excited and committed to integrating into the Royo Group’s European project, while maintaining our identity, equipment, and premium brand image. The complementarity of products and markets will allow us to continue with the growth experienced in the last decade and strengthen our competitive position. We are convinced that our employees, suppliers and sales network will support us in this new challenge.